Nass Vs. Patia: The Art Of The Face Reveal

An Opinion Piece On How To Post Face As A Meme Page Admin In A Post-Post-Ironic Meme Landscape

Originally published: September 2023

I have a deep-seated philosophy that every great meme page dies when its admin posts face. It usually happens when they reach that critical, 10,000-follower milestone. They think, “I need to capitalize on this,” and then they think that we’ll be impressed that they’re a 7.

I truly feel that a meme page is as good as the idea of its admin—not the admin themself. In the mind of every, devout follower, they have an image in their head of who’s behind the page. That image is a part of what keeps them coming back. The viewer wants to understand how the brain (or group of brains) behind the page ticks and they’ll continuously mold that imaginary friend in their head.

No matter how cool or hot a meme page admin is, thousands-of-followers down the line, when they decide to reveal their face, they’ve forgotten that the broad forefront of their posts did not involve them. So then, after their true, physical identity is leaked, they don’t take the proper steps to integrate their identity into their content. It’s like the golden rule in screenwriting or fiction: don’t introduce a character that can’t be used further.

To my knowledge, the only Instagram meme page who’s posted face, has not deeply integrated their identity into their posts, and has still grown a large, dedicated following is @patiasfantasyworld. This being said, I’m pretty sure her identity was always associated with her page. I mean, it’s literally in her username: Patia. I’m pretty sure it was just her personal, spam account until Instagram’s algorithm gave her a mega-boost and enabled her to start an uninspired, DJ career—similar to her uninspired slew of screenshots and reposts.

Read the full piece on the 65,000 Takes website.